Girl Scouts of the USA and Disney Channel Team Up

Category: Television


Disney Channel’s new series introduced the newest Disney princesses – Elena and Isabel. They are smart, eager, and inspiring. Girl Scouts of the USA recognizes the leadership qualities of these princesses, especially Elena.

To that end, the collaboration brings GSUSA’s focus on leading like a G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader), the Girl Scout way, and Disney Channel’s Elena of Avalor into action with the debut of “The Elena of Avalor Leadership Guide” by Girl Scouts and Disney Channel.

Sylvia Acevedo, interim CEO of Girl Scouts of the USA explained, “Recognizing that leadership development for youth begins early on, we are particularly excited to work with Disney Channel on this collaboration tied to Elena of Avalor, a wonderfully innovative program that emphasizes the importance of embracing the mantle of leadership to a new generation. Because, as we say at Girl Scouts, ‘If the world needs more leaders, then we need more Girl Scouts!'”

“As we launch Elena of Avalor on Disney Channel, nothing is more important to us than using the impact that we know television has on our audience to showcase strong, ambitious role models for young girls. Our work with GSUSA will give us the chance to amplify that message and be a part of the largest community of young female leaders, by providing materials and inspiration that demonstrate every girl has the power to lead,” said Nancy Kanter, executive vice president, Original Programming and General Manager, Disney Junior Worldwide.

Besides the leadership guide, the organization will add the “Elena of Avalor – Scepter of Light Award. This award will be given to two Girl Scout Gold Award recipients.

About the Author

Francine Brokaw has been covering all aspects of the entertainment industry for 20 years. She also writes about products and travel. She has been published in national and international newspapers and magazines as well as Internet websites. She has written her own book, Beyond the Red Carpet The World of Entertainment Journalists, from Sourced Media Books.

Follow her on Twitter