Furby Boom

A global sensation following its 1998 debut and one of Holiday 2012’s hottest playthings, the FURBY brand has solidified its place in pop culture history. In fall 2013, the creature with a ‘MIND OF ITS OWN’ will once again revolutionize digitally-integrated play and surprise and delight fans of all ages with the introduction of the state-of-the-art FURBY BOOM creature. Featuring all the ‘magic’ and personality of its predecessor plus twice the content, the new FURBY BOOM creature combines physical and digital play for a fun type of entertainment experience including the ability to hatch digital FURBLING friends. The FURBY BOOM creature takes kids on a digital adventure via their mobile device as they raise, care for and play games with their playmate.

Using the new, free FURBY BOOM app owners can personalize, interact with, and care for their new furry friend. An interactive dashboard feature monitors the well being of your FURBY BOOM creature including its happiness, hunger, and cleanliness levels. Each app can monitor wellness levels for multiple creatures at one time! As owners engage with the app, their FURBY BOOM friend will react. If the dashboard indicates that it’s time for a cleaning, users can access the app’s shower feature and watch as FURBY BOOM physically reacts to the ‘temperature’ of the water! The FURBY BOOM creature also features an enhanced memory function that will allow it to remember the other FURBY BOOM friends it encounters. The personality of each FURBY BOOM is shaped by how you play with it, with the possibility of five brand new personalities to evolve. Owners can ‘get to know’ their new friend through all new LCD eye animations that express the ‘emotions’ of one of the new personalities of the FURBY BOOM creature